Category Archives: Marketing

Lamborghini Plans an “Everyday” Model — Smashing Idea!

An “everyday” Lambo sounds like a product destined for wealthy, young Chinese business owners. Lamborghini should sell over 300 cars in China this year, Winkelmann said at the Reuters Summit, held at the Reuters office in Paris on Monday, about … Continue reading

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It’s the Yuan, Again, and Again, and Again, and…

More hollering about the value of the Yuan. This is simply Washington window dressing on the more profound problem to which none of the “best and brightest” supposed to be leading this country seems to care deeply enough about to … Continue reading

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Google CEO Criticizes Chinese Leadership at World Forum

Breaking news at WSJ: Google CEO Schmidt at Davos: ‘We like what China is doing in terms of growth … we just don’t like censorship. We hope that will change and we can apply some pressure to make things better … Continue reading

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Google Delays Phone Launch in China — Getting In Deeper…

Google has announced a delay in China of the launch of mobile phones using its Android software. One must question this move as simply more Google shadow boxing. Despite its threat to remove web filtering, Google does not appear to … Continue reading

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The Google Threat: Paper Tiger?

“Media is always a losing proposition in China.” I was thrilled to read Anne Stevenson Yang’s forthright and accurate assessment of foreign involvement in Chinese media. Finally, a non-Chinese within China is willing to state the obvious to a public … Continue reading

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Guest Post: Lin Bai on China’s Generation Y Consumers

[Editor's Note: Much has been made of China's potential for a consumer, rather than export, driven economy. The potential has caused marketers to salivate in expectancy for centuries. However, estimates of 40 to 50 million Chinese consumers with sufficient disposable … Continue reading

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Sony PCs and Green Dam Filtering Software

Sony seems to have shipped PCs with new filtering software, with interesting instructions to consumers.

Posted in Imports and Exports, Legal, Marketing, Scandals | Comments Off

Not China, But a Marketing Technique Worth Reading About

Pay close attention to this marketing technique, used brilliantly and shamelessly by Rep. Patrick Kennedy, a Democrat from Rhode Island: Ironically, Kennedy said that the day before Bhutto was killed, he found himself chatting with Pakistanis about the assassination of … Continue reading

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