Among the more useful of the quasi-marketing documents put out by the big firms is one entitled “Franchising Opportunities in China, Japan and Singapore,” prepared by PWC for the APEC Secretariat. Please don’t spend the $60 APEC wants you to dole out for this study since it is available free of charge here. [UPDATE: THIS STUDY IS NO LONGER AVAILABLE AT THIS LINK.]
Many readers have found their way to the Asia Business Intelligence website by way of keyword searches at Google and Baidu for “franchise Asia” and the like, so this study is something to peruse that is directly applicable to that need.
That said, the Chinese section of the study appears to incorporate an odd amalgam of sources varying in trustworthiness from Euromonitor to the Chinese statistics bureau. Not all is new information — some 3 years old — and you’ll find some of the grammar strange in places (a translation?). Nonetheless, the study is a beginning, at least for those who are just beginning to think about operating food and beverage franchises in China.
The Food and Beverage Franchising Study Available by AsiaBizBlog, unless otherwise expressly stated, is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.