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How To Create Events On LinkedIn From A Professional Profile And From A Page Of Your Business

LinkedIn makes it easier to network with others

Recent updates to the professionals’ social network have allowed for new functionality, which allows institutions, companies and profiles to manage and create events.

This note will show you how to use this new functionality and encourage attendance at webinars and seminars that you have planned. Let’s get started!

The roles in the event

We all know that there are two roles in an event on Facebook.

The organizer is the member (user page or LinkedIn page) that is responsible for creating and hosting the event. It is the person who can define and edit all details in the call, once they are published. You must remember that once the organizer has been chosen and the event is published, it cannot be changed.

There are no events that do not have attendees. But who can view and participate in your publication? There are two types of events you can choose from: public or private. Both the public and private events are visible to LinkedIn members. Anyone can RSVP. The seconds are visible to the guests you select and those who have the event URL (if it is published on other platforms). To attend, those who use the link must get your permission.

While both roles may invite professional contacts to the event, it is the organizer who will grant permission and manage the guest list (remove/add attendees).

You have two options to determine the host

You can make your professional profile the organizer of an event by selecting the option in the Home> Left column> Events.

Instead, you can organize it directly from your page by going to the brand administrator> Right Column> Create an event.

We mentioned in the beginning that there are two types: Face-to-face and online events. Each event requires a separate form.

Design for the event: You must select a profile picture for both the event and the brand. The cover must also have a 4 to 1 aspect ratio. It is crucial that you create an attractive design for the latter. This should include a brief copy that does not repeat the information in the title but conveys the essence of the event. For example, “Webinar: Introduction To WhatsApp Shop” could be the cover text.

Event title: The title of your event can only be written in 75 characters. Try to sum up the event’s theme in just a few words.

Link or address: Next, you can decide if the transmission should be online or offline. You can include the link to the transmission in both cases. If it is live, you can broadcast it on Facebook. You can configure access permissions for the meeting room using apps such as Zoom or Meet. You can also choose the location if it is in person.

Description: You can describe the event in as little as 5000 characters. This is where you can tell about speakers and the structure of your event (topics that will not be seen), as well as if breaks will be taken.

If you need to add tickets and prices, you can also include the link where tickets can be purchased. You can now add the link to the ticket sale page or, if you wish, the registration form.

Next, select the privacy setting and invite your contacts.

Your company’s right column will display all events you have organized. You will be able interact with your guests once the event is created. This will allow you to generate expectation, anticipate exclusive information, or promote conversation around one of the main topics of the event.


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